Privacy policy

LUX LEH
PRIVACY POLICY
Last Updated: 15/10/2026

Your privacy. Protected with the same care as our craft.

At Lux Leh, we believe trust is the foundation of every great brand. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or communicate with us. We are committed to handling your data responsibly and in full compliance with the data protection laws of Pakistan and other applicable international privacy laws.

By using luxleh.com (the "Site") or engaging with our services, you agree to the practices described in this policy. If you do not agree, please do not use our Site or services.

1. WHO WE ARE
Lux Leh is an international clothing brand specialising in South Asian women's fashion — Semi Formals, Formals, and Bridals — with worldwide shipping. For the purposes of Pakistani data protection law, Lux Leh is the Data Controller of your personal information.

Contact Email:  online@luxleh.com
Website:  luxleh.com

2. INFORMATION WE COLLECT
We collect personal information in three ways: directly from you, automatically through your use of our Site, and from trusted third parties who help us operate our business.

Information you provide to us directly:

Identity details — your full name and title
Contact details — billing address, shipping address, email address, phone number
Order details — items purchased, order history, delivery preferences
Payment details — processed securely by our payment providers; we do not store full card numbers
Account details — username, password, and security information if you create an account
Customer service communications — messages, photos, or information you share when contacting us

Information collected automatically:

Technical data — IP address, browser type, device type, operating system
Usage data — pages viewed, items added to cart, time spent on site, referring URLs
Cookies and tracking technologies — see Section 5 below

Information from third parties:

Shopify (our e-commerce platform)
Payment processors such as Stripe and PayPal
Marketing and analytics providers including Meta (Facebook/Instagram) and TikTok

3. HOW WE USE YOUR INFORMATION
We use your personal information only for clear, lawful purposes — primarily to provide our products and services to you. Specifically, we use your data to:

Process and fulfil your orders, including shipping and delivery
Send order confirmations, shipping updates, and customer service communications
Manage your account, returns, exchanges, and refunds
Send marketing communications via email or SMS (only where you have opted in)
Improve our website, products, and overall customer experience
Detect, investigate, and prevent fraud or unauthorised activity
Comply with our legal, regulatory, and tax obligations
Respond to your enquiries and provide customer support

4. LEGAL BASIS FOR PROCESSING
Under the laws of Pakistan and other applicable international law, we rely on the following legal bases to process your personal data:

Contract: to process your orders and deliver our products to you.
Consent: to send marketing communications where you have opted in.
Legitimate Interests: to improve our services, prevent fraud, and run our business effectively.
Legal Obligation: to comply with tax, accounting, and other regulatory requirements.

5. COOKIES & TRACKING TECHNOLOGIES
Like most websites, we use cookies and similar technologies to make our Site work, improve your experience, and understand how visitors interact with our content.

We use:

Essential cookies — required for the Site to function (e.g. shopping cart, checkout).
Analytics cookies — to understand how customers use our Site so we can improve it.
Marketing cookies — including the Meta Pixel and TikTok Pixel, to deliver personalised advertising on Facebook, Instagram, and TikTok.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect parts of the Site, including checkout functionality.

6. MARKETING COMMUNICATIONS
We may send you emails or SMS messages about new arrivals, sales, and exclusive offers — but only if you have opted in. You can unsubscribe at any time by:

Clicking the "unsubscribe" link at the bottom of any marketing email
Replying "STOP" to any marketing SMS
Emailing us directly at online@luxleh.com

Even if you opt out of marketing, we may still send essential transactional messages relating to your order, account, or customer service requests.

7. HOW WE SHARE YOUR INFORMATION
We never sell your personal data. We only share it with trusted partners who help us run our business, under strict data protection agreements. These include:

Shopify — our e-commerce and hosting platform
Payment processors — Stripe, PayPal, and similar providers to process secure payments
Shipping and logistics partners — including Evri, DPD, and international couriers to deliver your orders
Marketing and analytics platforms — including Meta, TikTok, and email/SMS service providers
Professional advisers — accountants, lawyers, and auditors where legally required

We may also disclose your information where required by law, court order, or to protect our legal rights, our customers, or the public.

8. INTERNATIONAL DATA TRANSFERS
Because Lux Leh operates internationally and uses global service providers, your data may be transferred and stored outside your country of residence — including in the United States, the European Economic Area, and Pakistan.

Where we transfer your data outside Pakistan or the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or transfers to countries with an adequate level of data protection.

9. HOW LONG WE KEEP YOUR DATA
We only keep your personal data for as long as necessary to fulfil the purposes outlined in this policy. Typical retention periods are:

Order and transaction records: up to 7 years (required for tax and accounting laws).
Account information: for as long as your account remains active.
Marketing preferences: until you withdraw consent or unsubscribe.
Customer service correspondence: up to 3 years from the last interaction.

10. YOUR DATA PROTECTION RIGHTS
Under applicable data protection laws, you have the following rights regarding your personal data:

Right of access — request a copy of the personal data we hold about you.
Right to rectification — request correction of inaccurate or incomplete data.
Right to erasure — request deletion of your personal data, subject to legal exceptions.
Right to restrict processing — ask us to limit how we use your data.
Right to object — object to processing for marketing or other legitimate interests.
Right to data portability — receive your data in a portable format.
Right to withdraw consent — where processing is based on your consent.

To exercise any of these rights, please contact us at online@luxleh.com. We will respond within one calendar month.

If you believe we have not handled your data appropriately, please contact us at online@luxleh.com and we will review your concern promptly.

11. DATA SECURITY
We take the security of your personal data seriously and use industry-standard technical and organisational measures to protect it, including SSL encryption, secure payment gateways, restricted access controls, and regular system reviews.

However, no online transmission is ever 100% secure. While we work hard to protect your information, we cannot guarantee absolute security and encourage you to use strong, unique passwords and avoid sharing account details.

12. CHILDREN'S PRIVACY
Our Site and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately at online@luxleh.com and we will delete it promptly.

13. THIRD-PARTY LINKS
Our Site may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any website you visit through our links.

14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The updated version will be posted on our website with a revised "Last Updated" date. We encourage you to review this policy regularly.

15. CONTACT US
If you have any questions about this Privacy Policy, your personal data, or how we handle it, please get in touch:

Email:  online@luxleh.com
Phone / WhatsApp:  +92 3183200904
Website:  luxleh.com
Response Time:  Within 24–48 hours, Monday to Saturday.